
Harnessing Technology: The Role of Fintech in Peer-to-Peer Financing
In a region with over 650 million people, ASEAN faces a significant challenge: only 27% of its population currently has access to banking services. As financial inclusion becomes a priority, digital technology, especially fintech, is emerging as a crucial solution. Malaysia is leading the charge in this area boasting at least 549 fintech companies, particularly after the Covid-19 pandemic accelerated the shift toward digital services.
Malaysia’s fintech sector has seen rapid growth, largely driven by strong government support. In 2015, the Securities Commission Malaysia (SC) launched the Alliance of Fintech Community (aFINity) to boost the fintech ecosystem. Since then, P2P financing has raised RM5.96 billion(Figure 1) across 85,793 campaigns, with 15% of the funds raised through Shariah-compliant campaigns. In 2023 alone, total funds raised jumped 32% to RM2.09 billion, up from RM1.58 billion in 2022, and campaigns grew to 31,002 from 24,455 the previous year.

Figure 1: Total funds raised
Transformative Technologies Revolutionising the Fintech Landscape
New digital technologies are driving significant changes in the financial sector, leading to the decentralisation and disintermediation of economic transactions. This digital transformation in financial services aligns with advancements in telecommunications and computing technology. Enhanced data storage capabilities, automated analytical tools, and increased computing power are all contributing to improved efficiency and reduced costs across the industry(Figure 2).

Figure 2 : Transformative Technologies Revolutionising the Fintech Landscape
These technological advancements have particularly benefited borrowers, making peer-to-peer (P2P)Financing a more accessible funding option compared to traditional loans from financial institutions. For individuals with low credit ratings or those seeking unconventional business financing, P2P financing can be an attractive alternative. Additionally, P2P financing often features lower interest rates, driven by heightened competition among lenders and reduced origination fees.
In Malaysia, the wholesale and retail trade sector, along with the repair of motor vehicles and motorcycles, remained the largest sector served in 2023(Figure 3), with total funds raised amounting to RM1.12 billion. This trend further highlights the pivotal role of fintech in providing essential funding across various industries.

Figure 3: Top 5 sectors by total funds raised
The Rise of Fintech in P2P Financing in Malaysia
P2P financing is growing fast in the Asia-Pacific, especially in Malaysia. As digital services expand, it offers a simpler alternative to traditional banking by directly connecting borrowers and lenders. This often leads to lower interest rates and more flexible loan terms, making it an attractive option for individuals and small businesses.

Figure 4: P2P Financing Investor Participation in the year 2022-23.
Figure 4 shows that the total number of P2P investors in Malaysia has grown to over 34,000 since its launch. In 2023, there was a small drop of 3%, with investors decreasing to 15,599 from 16,080 in 2022. Interestingly, 20% of investors in 2023 were first-time users on the platform.
Investors in Malaysian P2P Financing platforms can benefit from lending to SMEs with lower-risk financial needs, especially through invoice financing. Fintech advancements allow these platforms to effectively assess risks and set interest rates based on the likelihood of borrower repayment. While SMEs may seek loans for various purposes—like working capital or expansion—invoice financing is generally safer, relying on expected payments from customers. P2P platforms clearly outline different loan risk levels, helping investors understand their risk exposure and potential returns. By diversifying investments across various risk categories, investors can reduce loss risk while still achieving attractive returns, allowing them to support lower-risk SMEs while maintaining solid profit potential.
The Future of P2P Financing: How Fintech is Changing the Game
Fintech is changing peer-to-peer (P2P)Financing in a big way. These companies are using new technologies to make theFinancing process faster and easier for everyone. Tools like big data analytics, artificial intelligence, and blockchain help improve the safety, clarity, and precision of P2P Financing platforms.
These innovations not only enhance the experience for users but also build more trust and credibility in the P2P Financing industry. As these technologies continue to evolve, we can expect even greater improvements in how people lend and borrow money online.

Figure 5: Malaysia Fintech Market forecast
The Malaysian fintech market is expected to grow significantly(Figure 5), with the transaction value projected to increase from USD 46.63 billion(RM 194.03 billion) in 2024 to USD 96.09 billion(RM 399.10 billion) by 2029. This growth represents a compound annual growth rate (CAGR) of 15.56% during this period.
The fintech ecosystem in Malaysia is developing rapidly, with more companies and established businesses looking for new ways to work together and create innovative solutions. This growth will benefit a wide range of clients and include various services like digital payments, alternative finance, wealth management, and blockchain technology.
Additionally, the Malaysia Co-Investment Fund (MYCIF) is set to receive an extra USD 8.76 million(RM 36.51 million) to improve price discovery and increase liquidity in the peer-to-peer (P2P) and equity crowdfunding (ECF) markets. This funding boost will raise the total available under MYCIF to MYR 300 million, according to the Securities Commission (SC). This funding plays a crucial role in supporting fintech companies and micro, small, and medium enterprises (MSMEs).
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